Visual Communication to Be Featured at ExpoPrint Latin America

Printed visual communication is essential for conveying information or a brand in various ways.

Visual communication printers, like large-format printers, have evolved and are now capable of printing indoor and outdoor signage, working with decorative printing, and even entering other markets, such as printing on cardboard packaging.

Why is Visual Communication Important? Digital printing in visual communication is vital for bringing highly creative and innovative ideas to life.

ExpoPrint is the fair for visual communication. The event showcases trends, technologies, and applications for the visual communication industry. Attendees will be able to see all the machines that produce these items, like printing plotters, which achieve increasingly higher quality resolutions, creating new demands for printing.

There’s a vast array of digital printing substrates for visual communication, as these machines are known for their incredible flexibility and versatility in working on various media, such as vinyl, PVC, wood, metal, plastic, fabric, glass, and more. They can function as both flatbed and roll-to-roll printers.

Explore all the inks - eco-solvent, latex, UV, LED, water-based, and more - plus printing software options to organize and streamline work. Finally, discover the perfect finishing for your printed material.

Wrapping and Printed Decoration In wrapping, possibilities increase with user creativity. Beyond vehicles, which get a “new look” after being wrapped, this market has evolved and is now entering the interior design sector.

Printed decoration with wallpaper and other elements, especially stickers, can wrap furniture and objects, fueling the creative minds of designers worldwide.

There’s also, of course, the decoration of spaces themselves, such as walls, ceilings, and floors.

Visual Communication Products What can be produced with visual communication printers? There are many options that visual communication companies can create for their clients, such as:

• Billboards in various formats and styles, becoming increasingly creative and eye-catching for passersby.

• Point-of-sale displays (POS): the displays are getting more attractive. Large-format printers are doing an excellent job. When you enter a supermarket, notice the existing POS displays and how they were printed.

• Totems and indoor signage: Printed totems and panels, along with street clocks and urban furniture, can be found on streets and avenues, as well as in shopping malls, supermarkets, and other indoor locations.

• Wrapping: Part of decoration and part of visual communication, printed wrapping helps with fleet signage, transforming vehicles and spaces.

• DOOH: OOH (out-of-home) has now evolved to DOOH (digital out-of-home) or digital signage, which is displayed on small and large digital screens. It can be the perfect complement to large-format signage, combining the best that visual communication can offer.

Sustainability and Visual Communication In visual communication companies, particularly those involved in large-format printing, sustainability and eco-friendly practices are a priority. Advanced technology, like UV LED curing, plays a big role.

It’s also worth highlighting the rise of fabrics for visual communication, providing a more sustainable, lightweight, and easy-to-transport option. Known as "soft signage," fabric signage adds charm and interest to indoor and outdoor spaces.

Commitment to the Printing Market To provide professionals with technical and relevant information, APS Eventos promotes initiatives to share knowledge with the industry.

During ExpoPrint Latin America, congresses will cover techniques and concepts in digital printing, helping visual communication professionals enhance efficiency in each step of their workflow.

What is Visual Communication? Visual communication is the sector responsible for printing items to create signage for businesses, storefronts, point-of-sale materials, banners, and much more.

In this way, ExpoPrint Latin America confirms its position as the industry’s most comprehensive printing fair!