Photographic Printing and Fine Art Printing

Photographic printing is more alive than ever and more present in our lives than many might imagine – and a great business opportunity is available.

With the expansion of smartphones offering high-quality photos and the massive amount of storage on devices and in the cloud, one might wonder: where is the printed photo? The answer may be at your home or office, where there are likely photos in frames or large images on the walls.

Especially due to the fear of photos getting “lost in the cloud,” people continue to print many photos and keep them in albums. And, of course, special moments will always be recorded and then immortalized in printed photos, such as weddings, graduations, and birthdays.

Photobook Printing

Photobook printing has significantly grown in popularity in Brazil in recent years. This material is an evolution of the old “photo albums,” now produced with a completely professional approach and using high-quality materials.

Professionals in the photographic printing sector or those considering entering this exciting market can see digital photo printers in action at ExpoPrint Latin America, producing these materials quickly and efficiently. They will understand which inks to use, as well as the best papers and media for assembling printed photobooks.

The fair presents options for special finishing to completely transform the printed photobook, making it a personalized keepsake everyone wants to have, whether to save an important moment forever – such as a wedding, graduation, trip, or birthday – or even to gather favorite photos so they don’t get “lost” in the digital whirlwind.

In the corporate sector, companies order photobooks to capture high-resolution images of products in their portfolios, another interesting business niche for companies with photographic printers.

Printed photobooks have a strong digital presence, with brands offering their services online. Users visit the website, upload photos they want included in the photobook, make payment, and receive the product at home. This convenience is supported by a series of printing software, from layout and image editing to web-to-print.

Fine Art Printing

Directly related to photography is the fine art printing sector. It represents printing at the highest quality of reproduction, capturing each detail with every point perfectly rendered, as every “pixel” needs to be clearly transformed into “ink on paper.”

Fine art printing has its specific techniques, and companies with fine art printers have a technical department dedicated to printing images that turn into, for example, paintings and artworks that decorate residential and corporate spaces, as well as appearing in the most beautiful works and artistic exhibitions in museums, cultural spaces, and art galleries.

The largest photographic printing fair is ExpoPrint Latin America!