Editorial Printing and Its Credibility

Editorial printing has been overcoming the challenges brought by the digital world, focusing on reproduction quality and new business opportunities.

In recent years, book production has shown surprisingly positive results, with many young people developing a taste for reading. The digital medium itself has brought young influencers who recommend their favorite books, creating a fan base that has been purchasing printed books.

Digital printing in the editorial segment has also been growing due to the need for smaller print runs and on-demand book production. This allows books and magazines to be printed in quantities that suit the author’s needs.

For example, imagine a new author: they release their first work and can print just a few hundred copies to test their publication before taking the next step. The same applies to niche markets, like an author of a book on a medical specialty who doesn't need tens of thousands of copies.

We also have the essential segment of educational booklets and textbooks. Although educational institutions are increasingly incorporating digital interactions, they have recognized the value of printed educational materials for learning. They use printed materials and leverage the potential for digital interaction, such as using QR codes and augmented reality.

ExpoPrint Latin America recognizes the importance of the editorial market for society and will feature players presenting offset and digital printing equipment for the editorial sector, as well as prepress and workflow systems for editorial production.

The fair will also showcase a range of special finishing and embellishment options, which are crucial since many books are sold by their covers. This includes quality binding, spines, and the use of special elements like varnishing and foil to create a captivating cover that attracts buyers.

Of course, the fair also highlights solutions for editorial printing in other printed products, such as newspapers and magazines, which retain their significance, especially when considering the credibility of print compared to digital information.

What is Editorial Printing?

Editorial printing involves informational and journalistic products, such as newspapers, magazines, textbooks, booklets, covers, manuals, and brochures.