Promotional Printing: Guaranteed Impact

Promotional printing is so present in our lives that we often don't even notice it.

When you order a product for delivery, there's always a leaflet or fridge magnet with the restaurant's menu. At your doorstep, you've likely received supermarket flyers. While walking down the street, you've probably been handed leaflets with promotions.

In the corporate sector, the use of brochures and pamphlets is common to showcase the benefits and advantages of a company, product, or event. All of this is promotional printing and will be represented with all its technologies at the largest printing event in the Americas.

The promotional printing sector – or commercial printing – is also undergoing transformations. What once involved a few large orders with thousands of copies has evolved into many smaller orders with lower print volumes.

Offset and Digital Printing

Offset printing remains essential for handling these larger print runs with profitability and reproduction quality, but digital printing has secured its place in promotional printing. It is very useful for targeted campaigns.

Let’s give an example: a store selling special gift baskets. It can create unique brochures for Mother's Day, then another for Valentine's Day, and another for Christmas, without needing to do just one large print run. This flexibility is valuable for any company wanting to launch customized campaigns and constantly update its materials.

A restaurant can create seasonal menus: one for summer dishes and drinks, another for winter, and menus for special occasions. A store that frequently renews its stock can also print different portfolios.

Personalized Promotional Printing

The opportunity to create targeted campaigns opens the door for fully customized printed materials. With variable data technology, even the name and specific preferences of each person can be included in the print.

The store knows what we buy and what we like, so it can send a special promotional print to our homes with exclusive offers tailored to each person.

Another advantage of smaller print runs is the possibility of special finishes, whether a unique fold, varnish, embossing, or whatever creativity and technology allow!

ExpoPrint will be the main hub for showcasing promotional printing technologies, covering the entire production process from planning, file preparation, and prepress software and systems to the wide range of printing technologies available today, printing inks, diverse media and substrates, and finishing equipment.

What is Promotional Printing?

Promotional printing consists of printed products aimed at promoting the products and services of a given company.