Transpromo Print

Transpromotional printing, or simply transpromo printing, began to gain traction with the advent of digital printing, as producing personalized materials became more accessible.

The term "transpromo" is a combination of two words: transactional (financial transactions) and promotional. In transpromo, credit card bills, utility bills, and other statements transform into a promotional vehicle.

You may have noticed: every time we receive these bills, they come with some type of advertisement or important message. This also happens because there is a cost associated with sending them, so including an advertisement helps save money.

The communication is direct with that customer, even making it possible to run custom campaigns: if the customer has a plan, why not upgrade it? Or if the company is holding an event in that region, the bill can serve as a way to advertise it.

This is also mail that is always opened, meaning the recipient cannot simply throw away the letter without opening it.

When transpromotional printing takes advantage of digital printing in the graphic industry, such as personalized printing, it captures the audience’s attention even more.

Today, with our data increasingly shared, companies can build fairly complete profiles of their customers, tailoring the message in such a specific way that it’s possible to create an advertising piece for each customer.

How to enhance the message in the transpromotional channel?

Transpromo is an efficient sales channel. For the print business owner looking to invest in this segment, it will be necessary to provide a bit of guidance to the client on how to get the most out of the tool. Note these useful tips:

Change the message topic: Don’t start with traditional impactful messages; address the value of transpromotional communication.
Begin the conversation by discussing the value of personalized education that the transactional document offers. The promotional message will take a natural course once companies see the results achieved through educating their own customers.
As with any marketing communication effort, ensure that business goals are clearly specified and adopt metrics to measure the results of the transpromo action.

Discover at ExpoPrint & ConverFlexo what the global print market offers for transpromo printing by combining the best of transactional and promotional digital printing, including:

- Inkjet printers
- Sheet-fed printers
- Roll-fed printers
- Substrates
- Consumables
- Inks
- Finishing options
- Workflow management systems
- Page layout and color management software

What is transpromo?

Transpromotional printing, or transpromo, is a type of printed material, produced through digital technology, that combines transactional and promotional information within the same layout.